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Likes, retweets, shares, comments and follows are all valuable currency on social media. In order to extract them, spammers will employ “like-farming” techniques. These campaigns aim to acquire as many followers and likes as possible. The spammer will then leverage this list of likes and followers to send phishing links, spam messages, sell the information to paigns. On Facebook, these “like-farming” posts can take many shapes and sizes such as a fake post about charity donations, contests where you might win something if you like a post or emotional baits such as “like to save this kid from cancer”.